quote of the day

1 Apr

Larry Light, McDonald Corp.’s chief marketing officer: “Any single ad, commercial or promotion is not a summary of our strategy. It’s not representative of the brand message. We don’t need one big execution of a big idea. We need one big idea that can be used in a multidimensional, multilayered and multifaceted way.”

Taken from Seth Godin´s blog

Advertisements

One Response to “quote of the day”

  1. Mr WordPress April 1, 2011 at 1:27 pm #

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: