Brian Solis, a digital analyst, sociologist, and futurist:
“Social Media represents the democratization of information and the equalization of influence. Therein lies both the challenge and opportunity for organizations. Nowadays, anyone can create, publish, and distribute ideas, observations, news, and information. Content can now travel around the world through a myriad of connected channels and people faster than the time it took you to read this sentence.” (http://www.briansolis.com/2011/03/the-rules-of-social-media-engagement/)
Think about how you shape your company´s online image. Do you rely on so called “Twinterns”, ignore it (whatever may come) or hire an army social media experts?