MediaTalk 12th April on PR: live blog excerpts: David Henderson strategist for News Strategies and a founder of brandjournalism concept

13 Apr


6:26
he says that gurus don´t exist in media world, because the world of media is changing constantly
6:27
“twitter is passe, digg stumbleupon or quora are big”
6:30
“in agencies because of billing there is no time for education”
6:31
“the best way to handle negative news is to present them”
6:32
he´s talking about GoDaddy CEO shooting an elephant and then being mute about it
6:32
and how he should solve it: put the video on the site suggest solutions, communicate with the public
6:33
“you can manage a story only by being open and honest about it”
6:34
after a question from the public Cristina is showing Vaclav Klaus stealing the pen in Chile video
6:36
Euan says that the company producing those pens should use it in their advertising
6:38
David:”Klaus should give the pen to somebody who needs a pen, he would show empathy by that”
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