MediaTalk 12th April on PR: live blog excerpts: Euan Edworthy founder of Best Communications has rather challenging clients as Starbucks or Disney

13 Apr
6:43
“the average duration of an account in an agency is 3 years”
6:45
“it´s shock for clients to see at the beginning how they are perceived”
6:46
“and our task is to elevate the client”
6:46
Euan jokes that working in PR is being a Head of Propaganda
6:48
“it´s important to set KPIs to sent your client 4000 euro bill”
6:48
PR is not a substitute for ads
6:50
“its important to check how large is the share voice ie coverage”
6:51
“its an art to persuade a journalist to write about you”
6:51
Bohemian Bubble: how to make a Czech company acceptable in Western world
6:52
and vice versa
6:52
AVES are dead
6:55
Euan is explaining how KPIs in PR agency work
6:56
Davis is stepping into discussion and explains that US journalist dont accept press releases by email
6:57
and basically it has become anti PR

 

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