MediaTalk 12th April on PR: live blog excerpts: Vaclav Pavelka founder of NAtive PR with clients like KPMG, has been a chairman of APRA for five years now

13 Apr
7:41
“we want to work for clients who know what they want and are able to make a decision. And want to be engaged in longterm trustworthy cooperation and who are enthusiastic about their business”
7:43
vaclav is explaining his top 5 how his agency wants to be perceived
7:44
“we are in people business is a cliche, but only a few agencies are behaving accordingly”
7:47
“we need a dialogue between agencies and clients and there are not enough oportunities to lead it and it is only getting worse”
7:50
“i dont see any platform where young proffesionals can meet with agencies and establish mutual understanding”
7:50
question from the public: how did you acquire KPMG?
7:51
“you should ask the client :)”
7:52
“there are 5-8 top PR agencies in the Czech Republic who can provide complete PR solutions”
7:53
“you need to be lucky to win a client like this apart from other criteria”
7:54
Euan calls this “chemistry”
7:55
vaclav: “at the beginning our clients were reluctant to work with predominantly female team”
7:58
“there are not places where people can study PR at good level in Czech”
8:00
“to learn PR, enter a PR company as a junior”
8:03
Davis, Euan and Vaclav are comparing US UK and Czech PR education possibilities

 

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