MediaTalk 12th April on PR: live blog excerpts:Dana Dvorakova Head of PR for Ahold, former PR for Unipetrol and a journalist

13 Apr
8:05
Dana is sharing her experience about hiring PR professionals for Ahold (horrible) and she advises people who want to start in PR to go to a newspaper and work there for a while
8:07
Roman Pařík from GCI Hill and Knowlton comments on the debate: “since the 50s the biggest issue is lack of people, also thanks to women leaving on maternity leave and the fact PR industry isn´t sexy anymore”
8:10
 

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roman pařík
8:11
Dana Dvořáková from Ahold is giving her speech
8:11
she talks about reasons why companies should cooperate with PR agencies
8:12
“Ahold is now focusing on how to emphasize healthy food”
8:16
“companies need someone who sees problem from another perspective, not only sales aspect”
8:17
 

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dana dvořáková´s presentation
8:17
Roman is asking Dana how much she is willing to pay for senior staff, because he doubts they are not paid enough by the companies
8:19
“agency often has a strong leader, experienced account managers and poor, overloaded staff”
8:20
Euan: “if a clients sees a story on themselves before an agency, then you are in huge trouble”
8:23
“crisis has cut budgets for PR”
8:24
Dana´s question to agencies: how do you calculate prices?
8:24
Euan: “clients hate surprises, therefore you should avoid billiong extra hours over the budget given”
8:25
“boring tasks are sent to an agency, nice things are kept for the Head of PR of the company”
8:26
Vaclav: “but then you go on holiday and you are surprised why the agency is billing extra hours”
8:28
“CEOs pick agencies because of personal freindships and the staff has no idea about vision of the company. Agencies need to understand the flavour of the company, this is the only way how to cooperate successfully”
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