MediaTalk 12th April on PR: live blog excerpts: Adrian Wheeler is an expert on British market in Best Communications

13 Apr
Adrian:”trends emerge in the US then grow in the UK and then within two years spread all over Europe”
“scientific approach is taking over the magic (it has worked so I dont care how you have done it)”
“its important now to show your client inputs outputs and business results”
“it´s useful to take a reputation survey, easy questions, 1-5 scale”
“it provides you with accurate tracking of your brand´s reputation”
“we need to explain to procurement people how PBS works and train our people in negotiation”
“PR in 1950 10 million, nowadays 100 million dollars”
“who owns web and social media?”

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